Wrap-up on June 23, 2008 event on Mobile UI
Wrap-up on June 23, 2008 event on Mobile UI

Wrap-up on June 23, 2008 event on Mobile UI

Wrap-up on June 23, 2008 event on Mobile UI

Posted on: August 20, 2008 – Filed under: Shanghai

Thank you to all guests of the June 23rd event on Mobile User Interface.

3 speakers, 7 panelists, to cover the “talk of the town” topic, how to design a better user interface. According to IDEAN, a UI designed with convergence in mind (web, wap, etc) is key to driving better adoption of value-added services, reinforcing the look-and-feel identity and consistency. From a more practical perspective, all our speakers went beyond simply nice icon design to focus on the service to be delivered instead, and how to get there (on the phone) as rapidly as possible. In the case of Microsoft, the Beijing design team created a totally new concept called “Cupid” meant to build a UI environment for 2 mobile phone users, instead of one, enabling the viewing of a single videos between 2 screens, facilitating exchange of photos, multimedia files, contacts, bookmarks etc.
Overall, though, all our panelists, including leading handset vendors, agree that Chinese Mobile operators are still behind when it comes to specifying new UI to their handset suppliers. Brand recognition (some red-ish icons, for china mobile) still primes over ease of access to different value-added services.

Presentations can be downloaded here:

“Microsoft Cupid Concept” MicrosoftCupid_shared Momo shanghai.pdf
“Asentio Design” Asentio Momo shanghai.pdf
“Idean” IDEAN – Momo shanghai.pdf

and again a big thanks to our speakers on June 23rd:

 

M. Frank Chen, User Experience Designer, Microsoft’s Advanced Technology Center (Beijing).

M. Jonathan Li, Managing Partner, Ascentio Design

M. Marko Vanska, VP Business Development, General Manager APAC Region, Idean

In addition, our panel was composed of the 3 aforementioned speakers as well as:


Ms. Migi Tong, Founder, Shanghai Okra InTech Co.,Ltd.

M. Janny Cheng, UI Manager, Lenovo Mobile Division

M. Lin WeiLiang, UI Manager, LongCheer