On January 24, 2011, Niti Vaish of Slalom Consulting delivered a very insightful discussion of how to go about creating an integrated multi-channel strategy. Niti discussed the maturity evolution that takes a brand from the place where they say to a consultant “I want an iPhone app” to the level where they have products and processes to extend their brand and extract positive ROI from those sources. Multi channel Strategy MoMoChicago January 24, 2011 Highlights from the discussion Multi-channel must be integrated, holistic & actionable. This means, the strategist must look at the dependencies between mobile, social and digital channels. Need …