Marketing & Mobile Technology – Bridging the Gap

Marketing & Mobile Technology – Bridging the Gap

Mobile Monday Mid-Atlantic invites you to Marketing and Mobile Technology, May 17th.

The event will be held in partnership with the Philadelphia Chapter of the American Marketing Association (PAMA) and the Philadelphia Interactive Marketing Association (PhIMA), and is sponsored by DeviceAnywhere and Morgan Lewis.

Featuring a discussion between marketers and technology professionals, the panel will work to identify how mobile marketing is being successfully incorporated for their clients’ marketing needs.

With a variety of technologies that make up mobile marketing, the group will also discuss what barriers exist between those technologies and the needs of agencies and brands.

Mobile marketing represents one of the biggest waves of innovation in digital marketing today. Both agencies and brands will find value in this interactive discussion as they assess how best to leverage mobile as part of the marketing mix.

When:	Monday May 17th, 5:30pm-8:30pm
Where:	Loews Hotel, 1200 Market Street, Philadelphia
Keynote Speaker:	Josh Kopelman, First Round Capital
Moderator:	Jeannette Kocsis, Senior Vice President, Digital Marketing,The Agency Inside Harte-Hanks
Panelists:
	Drew Salamone, Director, Digital Media, NBC Universal
	David West, VP Sales and Marketing, Pocono Mountain Convention and Visitors Bureau; Mobile Marketing Committee Chair for the Destination Marketing Association International
	Steve Rockman – SVP Digital Strategy, The Star Group
	Dan Goikhman, co-Founder, Mojiva
	Paul Afieri, Vice President, Marketing and Communications, Limelight Networks
	Greg Yardley, VP Products – Ad Optimization and Co-founder, Flurry
RSVP now to reserve your ticket, as seating will be limited. $10 admission in advance, $20 at the door. Students free.
NEW – VIP ticket at $25, to include your company name and contact details in the event handout.
(Admission fee is used solely to support Mobile Monday event programming.)
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