Mobile Applications: Opportunities for Vietnamese Companies

Mobile Applications: Opportunities for Vietnamese Companies

For mobile phone applications to be commercially viable, they must be able to function with actual mobile phones and not just in a simulated computer trial. Juniper Research, a European-based provider of business intelligence, has predicted that the mobile phone market will be a US$25 billion industry in five years. Will a small company be able to enter this market and who among current businesses will be able to survive the international competition that an industry of this size is sure to attract?

Mobile phone applications as vast as the Internet
Around 100,000 mobile applications are expected to exist by the end of the year and this number is expected to climb to 10 million by 2020, according to information technology (IT) specialists who spoke at the 2009 MobileBeat Symposium in July. This prediction was backed by an Apple representative who said that its hand equipment alone has 65,000 mobile applications and has been loaded more than 1.5 billion times. People in the US will spend about US$3.8 billion on mobile applications this year, according to Compass Intelligence and its market surveys show that the mobile application market in the US grew 20-37 percent from 2006-2009. It’s also projecting earnings of US$9 billion in 2011.