MoMo Berlin – Agency Day
Dear MoMo Berlin Friends, The mobile world and traditional online and brand communication seems sometimes to stand apart like different worlds. E.g. the mobile scene meets annually at the World Congress in Barcelona, while protagonists of online and above the line advertising gather in Cannes. Against this backdrop it happens frequently that, when asked by agency clients about possible mobile components of a marketing campaign, agencies lack connections to what’s going on in that area of the digital industry. Vice versa, application developers, mobile marketing agencies and startups often find it hard to get in contact with “established” advertising firms. …