Creating Success in MMS

Creating Success in MMS

Aram Krol, Product Marketing Manager, Acision

Five years ago we all looked in awe as the first camera phones rolled off the production lines at Nokia and Sony Ericsson. Following a succession of fast-paced improvements in colour screen technologies, these devices seemed to hold entire business strategies in their power. They would be single-handedly responsible for hockey stick upward curves in data traffic revenues, changing the way consumers interact with their handsets. Not only would they put traditional camera makers out of business but users would inevitably all send each other all of their exciting holiday snaps, thereby driving data traffic through the roof…OK, so we now know that despite the popularity of camera phones MMS has not taken off as expected or as hoped, but it may not be such an impossible dream.