Berlin

Timetable for the MobileMonday Event 10/5/1 – 10 years MoMo Global, 5 years in Germany, ONE event for all Berlin, November 29th, 2010 12.00 Doors Open 12.15 Bar opens 12.30 Refrehsments & “Stullen” 12.45 LIVE MUSIC 13.00 MoMo says Welcome 13.15 Session on Usability (Sweden) 13.30 wahwah.fm (see a service before its launch) 14.00 Session on Politics with Mr. Christian Lindner, FDP & Mr. Björn Böhning, SPD 14.30 Panel moderated by Christop Räthke 15.00 1st Coffee Break 15.15 Session on Design (with Richter/Lieber) 15.30 Session on Augmented Reality with Qualcomm 16.00 App Circus starts 17.00 Kudos Award Ceremony 2010 powered …

Mobile Monday Berlin presents inspiring perspectives on what shapes up to be THE digital ecosystem of the future. Selected speakers from a broad range of mobile-related enterprises talk about innovation, encounters, ideas and creativity in their particular field. Watch this space for speaker and presentation announcements! We will have a great show that night. Again we will be focusing on the story behind the stories, with exciting, thoughtful and inspiring presentations about what makes our industry tick. Here’s the (preliminary) speaker line-up: Helmut Hoffer von Ankershoffen, man behind the WeTab from Neofonie, will tell the fascinating story behind his alternative …

Time: May 10, 2010 from 7pm to 11:45pm Location: Berlin Street: Gaststätte St. Oberholz – Rosenthaler Straße 72a City/Town: 10119 Berlin Website or Map: http://www.sanktoberholz.de/ Phone: +491728912310 Organized By: Axel and Harald (it won’t be what some misunderstood …) Seat Limit reached! For late acceptance, please go to HERE! Thank YOU Please read carefully! We asked – YOU answered* – We act * Registration opened May 3rd – and we will close once apprx. 100 have confirmed to come. International guest will be treated in priority order (actually a ‘law’ within MoMo) * This event will be limited to 100 …

Dear Friends of Mobile Monday Berlin, To start off a busy Berlin MoMo year, the first event of 2010 on March 8th will take a look at global trends and the new ecosystem in the mobile industry from a bird’s eye perspective in order to get a grasp of “The Big Picture”. While it’s natural that most mobile companies are focused on their specific solution, technology or business development, it’s important not to lose track of changes in consumer behavior or the underlying value chain. That’s why Berlin MoMo will be inviting experienced analysts to hold short but in-depth keynotes …

Dear MoMo Berlin Friends, The mobile world and traditional online and brand communication seems sometimes to stand apart like different worlds. E.g. the mobile scene meets annually at the World Congress in Barcelona, while protagonists of online and above the line advertising gather in Cannes. Against this backdrop it happens frequently that, when asked by agency clients about possible mobile components of a marketing campaign, agencies lack connections to what’s going on in that area of the digital industry. Vice versa, application developers, mobile marketing agencies and startups often find it hard to get in contact with “established” advertising firms. …

Dear Friends of Mobile Monday Berlin, For many years, Location Based Services (LBS) have been the most disappointing “Killer Application” of the Mobile Internet. Technically, it was possible to locate a mobile phone user based on his proximity to mobile network cells and offer him bespoke services as early as 2001. But the well-known hindrances of the German mobile business – namely handset fragmentation and suffocating operator policies – prevented LBS to ever take off. As in many other applications of the Mobile Internet, it took outside players to change the game. GPS-based location finding is not only more convenient …

Dear Friends of Mobile Monday Berlin, Ringtones, Wallpapers, Java Games: that’s how entertainment media on mobile started out about 8 years ago. However, the expected craze for entertainment on mobile never materialized. Accordingly, some market players have disappeared, yet others have been scaling down or rewriting their business plans. Operators and handset manufacturers are rethinking their role, while previously uninvolved parties like Apple and Google strive to reinvent the market. That’s the background against which many companies from the mobile data industry are looking to define their future. Some of them have been in the market from the beginning, others …

While there’s hardly any other place with as many companies working in the sector of Mobile content, advertising, development and services, Berlin suffers somewhat from its geographical distance to Germany’s MNO headquarters. To bridge the gap, the next Berlin MoMo om March 2nd will be an “Operator barcamp”. Representatives from the Content and Portal and Marketing teams of all German MNOs will convene in Berlin to showcase what’s in stock for 2009 from their side and, at the same time, take in what Berlin’s mobile scene is working on. For some Berlin mobile companies, this may be a first occasion …

High Expectations and Bitter Realities There were high expectations for the year 2008 in Germany, but looking back one sees mainly the bitter realities of an industry not yet established. If one thing can be depended on in the German mobile industry it is most likely the divergence between expectations and disappointments. No one talks about the soaring growth rates that were widely speculated about in combination with UMTS licensing and other flashy developments. Mobile initiatives, such as Mobile TV and Mobile Payment Solutions, receive merely an embarrassed smile when mentioned in a round of mobile experts nowadays. However, it …