Agencies Go Mobile // Follow-up
Follow-up to our last event on March 30th about mobile Internet… * What’s the relevance of the mobile web today? * Do I need a specific mobile site? (The iPhone question) * Do’s and Don’ts – What do I have to keep in mind for implementation? * Audience measurement, Tracking, Targeting – same like in PC Web, isn’t it? * Are there any successful business cases, yet? AGENDA Sven Visscher Vice President Product & Solution Management | arvarto mobile GmbH digital content services: powerful add-on for media and brands * market view & value chain * convergent services: requirements and …