Vienna

MoMo meets University and FHWien showcase new mobile marketing ideas in front of Henkel, Egger & Co How can you sell more Persil to young men with the help of an iPhone or attract more customers for a CITROËN retailer? Students of Marketing- and Salesmangement of FHWien presented their fresh ideas for reaching customers via a mobile phone at a special edition of MobileMonday. Six groups introduced their sophisticated concepts in front of marketing professionals from companies like Henkel, Egger, SevenOne Media, CITROËN and dm Drogeriemarkt. Convincing Augmented Reality concept for CITROËN Each team had six minutes to present their …

Even the sixth MobileMonday Austria event was affected by the Icelandic volcano. The insecure travel situation made it necessary to try out new ways of delivering a key-note – remotely. Kjell Fischer (apprupt) joined the evening via video chat from Hamburg – a novelty in MobileMondays history. Martin-Hannes Giesswein from somain.org helped out spontaneously and presented in front of 180 participants results from a brand new survey carried out in Austria on mobile internet and app usage. And Georg Koch from Herold Business Data GmbH shared his valuable lessons learned from launching an iPhone app.

Meanwhile, there are as many applications in App Stores as there are products on the supermarket shelves. For developers to have their applications be seen is an entirely new challenge, because of the sheer number of offerings in App-stores. The goal of developers is to have their own app discovered as often as possible and then to be downloaded. The Magic Word for achieving this is called “App – Marketing”, and Mobile Monday Austria was welcoming three experts to discuss this topic on 5 March 2010. This has been the fifth MobileMonday in Austria in total and about 150 people attended this event at the Software Park Hagenberg.

Meanwhile, there are as many applications in App Stores as there are products on the supermarket shelves. For developers to have their applications be seen is an entirely new challenge, because of the sheer number of offerings in App-stores.  The goal of developers is to have their own app discovered as often as possible and then to be downloaded.

MobileMonday Austria starts the year 2010 by going West! The first event this year will take place in Hagenberg, Upper Austria as part of Nokia Mobile Developer Forum.
It has never been easier in the world of mobile applications to have a great idea, develop an application and distribute it to millions of people. With the […]

Der vierte und zugleich letzte MobileMonday in diesem Jahr zeigte dem Publikum was Augmented Reality aktuell kann und wie es in der Zukunft sein kann. Fast 200 Besucher sahen am Beginn als Einleitung einen Videokonferenzbeitrag (TED, Feb 2009) von Pattie Maes vom MIT zu Ihrer Interpretation des 6. Sinns.

Mobilizy’s fourth version of its well known Augmented Reality “Wikitude World Browser” hasn’t even launched yet, but Mobilizy decided to give Austria’s MobileMonday Community the very exclusive honour of a preview on our upcoming MobileMonday, on November 30th!
Due to this very special and unique occasion, we are extending our after-show networking session to celebrate Mobilizy’s […]

Präsentation von Philipp Nagele im Rahmen des Fact&Friends Events des DMVÖ zum Thema Mobile Apps als Marketinginstrument.

In order to extend ones physical reality you do not need a space helmet with miracle eyeglasses – the only thing you need is a standard smart phone!
Consider this, you are able to look at your plane ticket with the camera-lens of your mobile to view information about your flight and any actual delays including […]

Keynote of Aleksandra Schmid at the Mobile Marketing Summit (Vienna, 2009-10-22)