Ipod Nano is just one step behind Iphone Nano
Posted on: September 12, 2009 – Filed under: Lisbon
I few days ago I say all the news around the new announcements by Apple. I knew there was something cooking in the company, or Steve Jobs wouldn’t be there.
So he presented new things to the market, including the the Ipod Nano with camera. At first I was a little mad because I bought my ipod Nano a few months ago and now I want the new one, marketing I know.
But also a few months ago I say on the internet a lot of talk about a “Iphone Nano”, smaller version of the Iphone. So it got me thinking, the only thing the new Ipod Nano doesn’t have is the capabilities to do phone calls. The rest, the standard equipment that a normal cellphone has is there.
So this again got me thinking… What I believe Apple does, and very brilliantly, is that year after year is presents to the market their innovations but when they are presenting them, they are already on the verge of new innovations.
I might be wrong about this but I believe that after going against the high end cellphones, Apple is turning its guns to the medium end cellphone, that cost around 200€. This target is where the real money is and a cheaper Apple phone would make a lot of people, that thinks that the Iphone is expensive (in europe it can go has high has 600€), buy the new Iphone Nano. And turn the operators on it self, because a lot of the cellphones they sell are around that price. In their end they could just end as a service provider of call and internet.
If this happens, companies like Nokia, Samsung and Sony Ericsson would be hit hard. So now that Nokia is out of its protective mode and Sony Ericsson is due to launch a cell that would save Sony reputation with the Walkman, I believe the times that lay ahead are very Interesting. At least I hope so!