MoMo Adelaide – Nov. 19th – AMPLI Survey Findings
Posted on: October 26, 2012 – Filed under: Adelaide
MEGA
invites you to
Mobile Monday – November 2012
in Adelaide
at
The Seven Stars Hotel, Angas Street.
Our last event for 2012, we invite you to hear from Dr Marisa Maio Mackay of Complete the Picture.
For the 8th year in a row, the AIMIA Mobile Industry Group presents the results of their annual survey looking at how Australians use their mobile phones. The report looks at how things are changing in the mobile landscape with the special topic for this year focusing on the impact of Tablets on Mobile Phone Usage.
The overall objective of this annual study is to gain insights into the current and changing profile, behaviour and preferences of Australian mobile phone users over time. It remains the only known national, independent tracking study that makes its comprehensive results freely available to all interested parties.
Key findings from the 8th Annual AMPLI report include:
• Almost 40 per cent of respondents own a tablet, up from 16 per cent in 2011
• Satisfaction with carrier services remains low
• Apple dominates with iPhone and iPad the most popular handset and tablet respectively
• Application use continues to rise
AIMIA is the industry body for interactive digital content and media in Australia. Complete the Picture Consulting was commissioned to carry out the research on their behalf.
About Complete the Picture
Complete the Picture Consulting specialises in assisting their clients to make better decisions through the use of data and information. The team provide applied business research services, strategy advice and training to organisations across a range of industries to facilitate their growth and development in increasingly competitive environments.
Mobile Monday October 2012 Event Details
Date: Monday 19 November 2012
Time: 5.30pm to 7.30pm
Venue: Seven Stars Hotel, 187 Angas Street, ADELAIDE
RSVP: By emailing Ruth Conry at rsvp-adelaide@mobilemonday.com.au