MoMo Detroit – June 11th – Mobile Gaming
Posted on: May 18, 2012 – Filed under: Detroit
The mobile gaming landscape is growing at an exponential rate and becoming more complex than ever. Mobile gaming has a stand-alone market, but mobile gaming technology is also being incorporated into branded marketing strategies in rapidly increasing numbers.
On a stand-alone basis, mobile games continually lead the top grossing charts for driving significant investment and capital. But with the rise in opportunities also comes the rise in competition, and today’s mobile games market is no exception.
On the marketing side, savvy brands are incorporating game-like promotional experiences into their mobile mix to encourage customer / potential customer engagement.
This session of Mobile Monday Detroit will focus on today’s trends in mobile gaming – from both the stand-alone and marketing perspective.
For those interested in stand-alone mobile gaming, we will review key business models, monetization and marketing strategies. We will also review best practices and what to consider when entering the games market or seeking to grow your mobile games business.
For those interested in utilizing mobile gaming technology as part of a marketing strategy for brands they represent, we will delve into a range of game-types from win-wheels and photo hunts on mobile sites to robust games built in native apps. We will also review case studies across industries, and highlight new opportunities for marketers when bringing mobile gaming into the marketing mix.
OUR SPEAKERS:
Matt Tuburgen, Mobile Technology Consultant, TechSmith
Matt’s background consists of over 10 years experience in mobile apps and games. He has served in senior management positions for American Greetings, THQ and W3i along with supporting multiple successful startups. His background includes media acquisitions, product management and business development with partners spanning NFL to Disney. Most recently, Matt served as head of Recharge Stuidios, a mobile gaming investment fund supporting freemium mobile gaming businesses. In addition to Recharge Studios, Matt also deployed a $10 million mobile game investment fund.
Matt recently relocated his family back to his home state of Michigan and currently is supporting TechSmith Corporation in its emerging mobile and cloud business units. Matt also serves as an advisor to multiple mobile organizations including SlideMe, a leading third-party mobile app store, and Taptica, a leading mobile advertising network.
Ann Woo, Director of Product Innovation, ePrize
As Director of Innovation – Mobile at ePrize, the global leader in digital engagement, Anny develops products for the mobile channel, identifies emerging mobile trends, communicates external research findings, brainstorms concepts and develops benchmarks. She has held a variety of positions in marketing services/promotions for 13 years, and has worked on projects for a variety of national advertisers. Prior to ePrize, Anny worked at Livonia-based Valassis where she managed and grew the CRM business.
LOCATION:
Once again Mobile Monday Detroit will take place at Compuware headquarters in downtown Detroit, and as always, attendance is FREE, but advance registration is required for security purposes. Free parking is available (with ticket validation at sign-in) in Compuware’s parking deck directly behind the headquarters building, and refreshments will be served.