MoMo Jakarta – 30 April – Mobile Apps for the People
Most of the headlines in the newspapers are around the middle class people in the cities. Urban life. All the malls and socialites. Surely it’s the hottest market at this moment. But let’s turn to the other part of Indonesia. We know that around 55% Indonesia’s population still live in rural area. And though middle class is said to be 56%, the majority of it (38%) is living in the range of $2 – $4 per day. We know that these people have strong needs for communications as well, especially mobile communications. Our fellow citizen in the rural area does …

