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The Mob Rulz

Mobile Monday Global Events for Week of May 20th – 2013

Yep’eroos.. the extra Happy Bot is punching out to hit that big highway in the sky! We have six stops planned over the next few weeks and expect to spend some high quality time in front of the campfire singing songs under the stars. We’ll try to check-in here from the road, but a good guess will be a bit distracted to pull together our weekly updates while paddling down wild rivers uncharted, trust you’ll make-do. Quick heads-up for folks paying attention to Jolla, def. seems there will be some interesting news for you going live on video from Helsinki. As always we see plenty of action around the global network this week, from Adelaide to Washington, it’s pretty easy to forecast = tons Mo’Smiles.. 😎

Munich

MoMo Munich – June 3rd – 2nd Mobile Social TV Summit

Intro: Harald Mueller, MediaWireless / PR im Web Speakers: Keynote “Did mobile really drive Social TV?” by Bertram Gugel,  Gugelproductions Hans D. Gurk, Conrad Caine, SocialTV – Business, Use und Best Practice Case(s) N.N.,BR Bayerischer Rundfunk, (“APP”) (details to follow) Dr. Andreas Schröter, wywy GmbH, “How to monetize the Second Screen” Xavier Lebegue, Civolution – “2nd Screen: secrets of successful deployments” (closing keynote) Party depends on weather conditions! Food & drinks served at Munich Network! Drink Sponsor:   Event location:Munich Network, Munich’s key network for entrepreneurship & innovation:

Beijing

MoMo Beijing – May 27th – Wearable Computing and Smart Device

Wear a watch, or glasses? Perhaps you run with a pedometer in your shoe or a heart rate monitor on your chest? Or having Iron Man-style HUD glasses along with hover-boards and flying cars? All of these are probably one of a geek’s most-requested “future gadgets.” These technologies have one thing in common. They allow humans to augment their sense of time, improved hearing, passive awareness of distances, greater sight. With advances in sensors and wireless, the age of wearable tech is swiftly approaching. Wearable computing devices are projected to explode in popularity over the next year and with a …

London

MoMo London – 3 June – Mobile Marketing: Truth & Wishful Thinking

Mobile Marketing looks like it is changing and moving on. But separating out fashion and sentiment from hard facts can be a problem. Take the following statements: there’s a massive underspend in mobile (compared with other channels, especially print). SMS, once a hot topic in Mobile Marketing is now more or less dead. One is true, the other isn’t. Our wonderful sponsors for this event, Infobip, certainly know a great deal about the mobile space and connecting people through the mobile medium. With their help we’ll be looking at what the emerging trends in Mobile Marketing are, what remains the …

Tampere

MoMo Tampere – May 27th – Open Data and OpenStack

Summer is coming – and so does Mobile Monday. City of Tampere is opening public data resources. Matti Saastamoinen will speak about Open Data TRE project. Then we have a another great presentation about OpenStack in the data center. Warm welcome to another #MoMoTre event! Free drinks and food are sponsored by Hermia, Avoin Tampere and Nokia. Speakers Ilkka Tengvall (Cybercom Finland Oy) – Utilizing OpenStack in data center: on the shoulders of giants Matti Saastamoinen (Hermia Oy) – Open Data TRE: opening and utilizing open data in Tampere Region Open mic – you? Demo corner! Introducing new Lumia 925, Nokia  Illegal …

Ann Arbor

MoMo Ann Arbor – June 3rd – Advertising Solutions for Mobile Apps

At some point, many of you will have to figure how to monetize your mobile apps to cover the costs of developing them. The main options are to charge for it or to embed advertising in the app. At this Mobile Monday Ann Arbor, we will hear directly from some innovative companies that provide advertising related mechanisms that will help you make your app making a profitable endeavor. Presenters: Jim Vitek – Jim Vitek is the founder & CEO of AppKey. Prior to founding AppKey, Jim was VP eCommerce Development for Domino’s Pizza, where he was responsible for Dominos.com & …

Manchester

MoMo Manchester – June 3rd – HTML5 vs Native App Debate

The big debate is back….. Are you planning to establish a mobile presence for your business? One of the first considerations that will likely come to mind is whether you want to create a mobile app for users to download or a mobile web or even both. Here at MoMoMcr we will be providing short presentations from Team Apps and Team Web which will feature real-life case studies along with strong point of views…. Come along and join in with the debate, ask our experts as many questions as you like or just come along to listen and learn. You’re …

Jakarta

MoMo Jakarta – May 20th – Mobile Healthcare in Indonesia

Healthcare is definitely everyone’s concern. It is a big topic, and also a big portion of spending both in government, private sector, and in personal life. There’s so much happening in Indonesian healthcare… Indonesia’s healthcare expenditure is predicted to reach US$60.6 billion in 2018 with a growth of 14.9 percent over the 2012-2018 period on account of faster growth in age groups above 35 years, urbanization and an increase of lifestyle-related diseases such as cancer and diabetes, says research and consulting firm Frost & Sullivan (Quoted from Jakarta Post). There is also a survey from Edelman in collaboration with UGM …

Hamburg

MoMo Hamburg – 3 June – Mobile Advertising for Premium Brands

There’s no doubt 2012 was a breakthrough year for mobile advertising. Time people spend on mobile is dominating the web and challenging TV. Cisco study on Internet habits shows 9 out of 10 Gen Y respondents check their smartphones as part of their morning routine, many before getting out of bed. That sums it up: We are all obsessed ! Agenda: 18.30 Doors open 19.00 Keynote Nugg.ad 19.30 Keynote MillennialMedia 19.50 mLOVE 2013 20.00 Roundtable, plus Food & Drinks Keynote Markus Breuer – nugg.ad  ADVERTISING ON MOBILE PLATFORMS – RELEVANCE IS THE KEY Advertising on mobile platforms is often an …

Silicon Valley

MoMo Silicon Valley – June 3rd – Decoding Analytics Alphabet Soup

We are excited to be having a discussion panel at Google, in Mountain View on the very important topic of Mobile Analytics. Come out and hear the industry’s leading experts discuss how to decipher the world of mobile analytics and improve your app business. Moderator: Seamus McAteer – SVP Data & Analytics at Millennial Media Panelists: Josh Williams – President and Chief Data Scientist, Kontagent Russell Ketchum, Lead PM – Google Analytics for Apps Michael Oiknine – CEO, Apsalar Prashant Fuloria – Chief Product Officer, Flurry Chris Dury – CEO, GetJar Vishay Nihalani – Product Manager, Google AdMob Sponsor Partners: …