MoMo Chicago – Nov. 19th – Mobile Advertising and Game Apps
November 19, 2012 at 6:00 PM GeneXus USA Presenter: Margaret Dickman INTERSOG Industry Gaming Experience Trends – Gaming App Usage * Gamification * Education * Loyalty * Ad revenue * Brand building Dev Cost/ timeframe Product launch * Competition * Strategy Presenter: Chris Phenner Head of the Midwest for Unified, a social media buying platform. An introduction of the 2012 timeline of releases from Facebook’s mobile team and a demonstration of how companies can promote themselves through paid mobile ads. Facebook is releasing so much in the form of (i) ad unit types, (ii) targeting capabilities and (iii) tracking options that …


