MoMo

Momads (new advertising agency being set up in Brussels) – Wim VermeulenIntroduces the concept of Augmented Reality, and the main players (incumbent and new) And different applications: Publishing sector (print 2.0) e.g. holding magazine page up to webcam to trigger web content (e.g. www.grazia.com). Likely to move to iPad/slate; Film industry (www.avataritag.com) ; Gaming industry (adidas advertising); Mobile, Junaio, Google Goggles, Aving News Network, Mapple Mobile (3D navigation).  Question, is it only PR? Is it like Second Life and will it die? NO. Industry has to solve 4 issues:Control over user interface (shows windscreen of car full of items);  Monetization (e.g. …

Mobile Monday on M2M – “MOBILE MACHINES – Machines are our friends7th of June – GSMA EuropeFrédéric Bruneteau is making up a great program on this topic. SIM cards are invading not only our lives.Without making too much noise, SIMs are also conquering machines, vehicles, kids, pets, houses, factories, shops, etc.Confirmed speakers: – Emmanuel Routier, Director International M2M Center, Orange Group – Sebastien Bartaud, Marketing Director Europe, Masternaut – Frederic Bruneteau, Managing Director, PTOLEMUS Consulting Group.

As a follow up to Moiblemonday 26/10 event on Mobile marketplaces, we are pursuing our approach on a Mobile developper focus. Therefore we are happy to cross-inform you firsthand about the first Belgian Window Phone Developer Hub day on 31st of March. This free event organised by Microsoft will bring in developers, content, devices and experts around Windows Phone 7. The concept of hubs, bringing together related content from the Web, applications and services into a single view to simplify common tasks will be introduced.  Curious?  Mobilemonday will be giving away a Windows 7 capable phone during event.