Paul Jacobs, Vice President/General Manager of jacAPPS, will discuss a groundbreaking research project conducted by their parent company, Jacobs Media. Jacobs implemented their ethnographic research methodology to identify where mobile is moving as a platform. They conducted extensive interviews with 18 smartphone owners across the United States. Capturing their mobile phone usage and activities on video, they followed them at work, at home, in their cars, and at play, in a myriad of locations, from offices to retail stores to hair salons to bars – all observing and capturing their mobile phone activities. Extensive follow-up interviews with each respondent provide clarity and a vivid narrative to the on-the-scene videos. The result is a riveting research study that provided special insight into how consumers interact with mobile, and how marketers and media executives can benefit from this changing trend.
See more about the study here, including a video trailer for the presentation:
About the Presenter:
Paul Jacobs is Vice President/General Manager of jacAPPS. jacAPPS is a leading developer of smartphone apps in the US. We are successful because we not only develop outstanding apps, but help our clients develop their mobile strategy.