Effective marketing strategies could be the difference between the success or failure of a Start-up. Buzz alone wouldn’t guarantee a start-up its sought success, but it certainly doesn’t hurt.  To stand out in the noise, start-ups need to do more to draw attention. Some start-ups are great at this. Innovative Marketing techniques equip the Davids (start ups) successfully establish themselves against the  Goliaths (existing business leader) and compete for consumer market share and mind share.

Most Starts up involved in the product development, would really starve for a comprehensive marketing strategy that generates a buzz for the product. Chances are always that even with a product people love, you’ll need to generate buzz!

Reach out to the next in the 4Start up Series – Marketing.

09:15AM to 10:00AM —– Networking and Registrations

10:00AM to 10:45AM —– Marketing your Idea or Product By Rakesh Godhwani

10:45AM to 11:00AM —– Tea Break and Networking

11:00AM to 11:45AM —– Marketing vs. Sales: What is the Difference? By Mr.Sanjeev Gadre

11:45AM to 12:45PM —– Crafting an Elevator Pitch By Prof.Bringi Dev

Date: Saturday 4th-Feb-2012 ……9AM to 1PM
Venue: Auditorium, IIMB
Fee: It is free, Registration is Required

Windows Phone – I Unlock Joy Program for Developers: A Chance to win Windows Phones

We just want to bring the following info to your notice.

‘I Unlock Joy’ program is your chance to become users’ favorite and get a brand new Windows Phone. The much talked about new Metro UI design inspires you to create breathtaking apps and makes them easier to discover and use.

Do you know, you can win a windows phone by

• Building any 3 windows phone apps
• Porting any of your existing two apps to windows phone
• Building one windows phone app on select themes (This is exclusive to women developers and limited to first 100).

Please click here  http://bit.ly/momobiuj for more details!

Last date is 31^st March 2012

With Regards

MOMOB Team

4Startups is an initiative of

BootCamp-4Startups: What Makes Entrepreneurs Entrepreneurial?

In 1997, Professor Sarasvathy started out on a research journey to understand how great entrepreneurs think.  If you want to learn about some of the findings from her research and also see how these findings relate in practical terms to the experiences of successful entrepreneurs in Bangalore, consider attending the Bootcamp-4Startups on Jan 8, 2012.

Do you know, most often entrepreneurs start very small with the means that are closest at hand, and move almost directly into action without elaborate planning? Plans are made and unmade and revised and recast through action and interaction with others on a daily basis. If there is no elaborate business plan what keeps the team together.

While managers are taught to analyze the market and choose target segments with the highest potential return, entrepreneurs tend to find ways to reach the market with minimum expenditure of resources such as time, effort and money.

It is time unlearn and learn about new paradigm of Entrepreneurship.

If you are thinking about starting your own venture or started, BootCamp-4Startups is the right place to address many of your questions, doubts and myths.

Event Details:

Venue: Auditorium, IIMB

Date: Sunday, 8th Jan 2012

Fee: It is free to attend,  Registration and Survey is MUST!

Please click here to REGISTER. Please click here for the survey.

With Regards & Thanks

#4Startups Team

Schedule as follows:

Droidcon is India’s first international Android conference and is part of the world’s largest series of Android conferences, with other editions in London, Bucharest (Romania), Brussels, Amsterdam and Berlin. Droidcon India is a response to the booming market for Android, which has seen sales increase by 888.88% in 2010, and reach nearly 50% market share worldwide.

Organized by developers for developers, the multi-track two day event will provide a rich variety of content for delegates by attracting the best speakers in the Android community. HasGeek expects the participation of over 300 delegates, including developers and people with strong interests in the Android ecosystem, both from India and beyond.

The content of Droidcon sessions is ranked by community voting of submissions made via HasGeek’s portal and selected by a program committee with representation from the local community and the international Droidcon events. The sessions are presented in an informal environment that gives everyone a chance to be heard. The theme for the conference covers a range of topics that include building well designed apps, dealing with device diversity, performance optimization, NFC, Arduino, and usage in the Enterprise.

Droidcon India is organised by HasGeek* in association with Mobile Seasons GmbH**. The event targets the growing android development community and is being organised in close co-operation with the Bangalore Android Group***.  Droidcon India will take place at the MLR Convention Centre in Whitefield, Bangalore. This is a brand new convention centre with top notch facilities including an 800+ seat auditorium and an overall venue capacity of over 1000.

*HasGeek: HasGeek is India’s first and only professional, community-focused technology event organizer that aims to create high quality, focused discussion spaces around technology that are new today and will be mainstream tomorrow.

**Mobile Seasons GmBH: Mobile Seasons GmBH started in 2009 as a team of individuals to organize the Android conference and barcamp DROIDCON. In 2011, the process has been formalized and the company Mobile Seasons has been founded.

***Bangalore Android Group: India’s largest android development community and one of the largest Android user groups in the world.

**** MoMoB is a partner of Droidcon India & <a href=”http://twitter.com/mtrajan”>M. ThiyagaRajan</a> MoMoB Cofounder is part of the program committe team at Droidcon India

The power of mobile as a potentially life changing tool is evident in India today. In many instances, access to health services, banking, job opportunities and educational tools have been made possible for the first time. With more than 300 million women mobile phone users, we want to ensure the availability of value added services at scale which enhance women’s lives and enable a better future.

The Vodafone Foundation in association with the Digital Empowerment Foundation introduces the Women & Innovation for Mobile (WIN) Award. The ‘Win’ Awards seeks to identify innovative mobile solutions which meet the diverse needs of women under the following categories:

• Education
• Healthcare & Family
• Economic Empowerment & Entrepreneurship

The three winning solutions will qualify for a funding grant of 44,00,000 INR to further develop and scale their mobile innovation to serve and benefit a larger female user community.

Closing date for applications: October 25, 2011
For further information and to access our on line application form, please go to:
http://mobilesforgoodwinaward.manthanaward.org/.

Click here to download “WIN awards 2011” nomination form. Please send filled up nomination form to winawards2011@gmail.com.

Contact: Chitra Chauhan, E-mail: chitra@defindia.net

Tel: 011-26532786, Fax: 011-26532787.

Why can’t Angry Indians produce the next version of Angry Birds? Why is it that even though Indians are among the top consumers of apps, we are not yet a big producer of apps.

Look at a typical app developer’s mindset –  app development ends with submitting the app to the app stores. UI/UX is typically the last thing to be taken care of. Similarly, there hardly is any stress on marketing/sales, and most of the times, its ‘spray and pray’ approach towards app development.

And this has to change.

App developers need to really look at app development as any other product business and that’s the notion we’d like to bring on with Appnomy Conference, which is scheduled for August 27th, Bangalore.

Supported by MOMOB, the 1-day event will bring mobile/telecom entrepreneurs, OEMs, operators, entrepreneurs in the app ecosystem, investors and geeks interested in new apps.
Appnomy Conference: Details

Date: August 27^th, 2011

Venue: The Oxford PG & UG College, HSR LAYOUT CAMPUS, No.32, 19th Main, 17th ‘B’ Cross, Sector IV, HSR Layout, Bangalore 560 102 [map link]

The event agenda includes

a. Insights from an ex-Apple designer on User Experience in Apps.
b. Rohit Singal:  The Sourcebits Story (From Radiologist To Starting An App Business).
c. Onze Journey: How The Team Pivoted And Build A SMS Based LBS business.
d. Demo of Apps (If you are an app developer, you should submit your app for the demo slot. The deadline is August 22nd. 10 selected app developers will get to demo their app at the conference, which will be attended by early adopters – i.e. geeks/entrepreneurs, VCs and media).
e. AppTalk: Panel Discussion on “One app Business VS. Business of Apps’.

f. And much more..(detailed agenda will be announced by August 22nd).
———

About Appnomy/MoMoB Partnership

“India is one of the biggest consumers of mobile apps across the globe – the “irony” however being that we are not yet seen as big a producer of apps. Even if Indian developers produce apps, their apps are not marketed well to give them the right kind of exposure. A definite opportunity space is waiting to be unleashed.
Appnomy (in partnership with MoMo Bangalore, reaching a wider momo community) strives to change this by building a visibility platform that brings together app developers, operators, app stores, early adopters and in the process, create a healthy ecosystem for app developers to build app business from India”
In short, if you are interested in building an app business (and not merely building apps), you cannot

afford to miss the Appnomy Conference.

To block your seat (normally costs Rs. 500/), click here (http://www.appnomy.com/appnomy-conference-tickets)and use the Discount coupon “MOMOB” (without quotes) to avail 50% discount (this coupon is valid only till August 21^st).

Look forward to meeting you at at the Appnomy Conference. Expect some serious talks regarding the business of apps.

Team Appnomy.com, a Pluggd.in Initiative.

mig33 Developer Program
MoMo Bangalore invites you for launch of mig33 Developer Program in India at Sasken Auditorium. This means great things for mobile game developers! So join us as we unlock virtual power with you, as we show you how to connect and monetize your social games and apps with mig33, one of the world’s largest mobile-first communities and a mobile audience of more than 50 million committed users on its platform. Join us to learn more!

Date & Time:
Saturday, 20th Aug 2011 from 10:30AM to 02:00PM

Venue:
Sasken Communication Technologies Ltd
139/25, Ring Road, Domlur
Bengaluru 560 071, India
Tel: + 91 80 3989 1122

Schedule:
10:30AM to 10:50AM - Registration & Tea
10:50AM to 11:00AM - MOMOB Announcements
11:00AM to 01:00PM - Mig33 Developer Platform By Chris Chandler
01:00PM to 02:00 PM - Lunch

It is free!  Registration is must!  Limited Seats! Register Here

Chris Chandler VP, Business Development, mig33
Chris spearheads mig33’s expansion across mobile-first markets worldwide, including India, South Africa and Indonesia. He is responsible for growing mig33′s customer base and further aligns mig33 with industry partners.  He joined mig33 from Microsoft Corporation’s Consumer & Online Division. His tryst with mobility started with Mikoshi (Asia-Pacific) PTE LTD

Chandler brings a decade of experience in developing, marketing and distributing consumer services and content for both web and mobile platforms. Chris also heads the MoMo Singapore Chapter and is deeply involved with the mobile community across the globe

mig33 is the world’s largest mobile-first social entertainment service, connecting over 50 million registered members around the world with chat and entertainment every day, and hosting a fast-growing virtual economy. Launched in late 2005, mig33 is backed by Silicon Valley venture firms Accel Partners, Redpoint Ventures and DCM, GREE, Inc. and many others, visit www.mig33.com

MOMOB Presents!

PlayBook Development Workshop!

Schedule:

10:30AM to 11:00AM——- -Registration & Tea

11:00AM to 11:30AM———Brief introduction to AIR & Flash Platform

11:30AM to 12:00PM———Setup of Flash Builder for Playbook development

12:00PM to 01:00PM———Hands on exercise (show and tell) of building a Playbook application with AIR and Flash Builder

01:00PM to 02:00 PM——–Lunch

02:00PM to 03:00 PM ————Hands on exercise (show and tell) of building a Playbook application with AIR and Flash Builder

It is free! Registration is must! Register here http://www.momob.in/2011/uncategorized/admin/palybook-workshop-registration/

Date & Time: Saturday, 25th June 2011 from 10:00AM to 03:00PM

Venue: Sasken Communication Technologies Ltd
139/25, Ring Road, Domlur
Bengaluru 560 071, India
Tel: + 91 80 3989 1122

Trainer Bio:

Prashant Singh is a technical evangelist working for Adobe on the Adobe Flash platform. He works on finding solutions to enterprise and user specific problems, helping in establishing Adobe Flex as a technical standard. He regularly speaks at industry and developer focused conferences, having recently spoken at Adobe Flash Platform Summit, Great Indian Developer Summit and Adobe DevSummit. He also contributes to premium education by conducting workshops and hands-on sessions to make the student population aware about the power of the Adobe Flash platform.

MOMOB Presents!

Apps and AppStores!

Schedule:

09:30AM to 10:30AM——- -Registration & Tea

10:30AM to 11:15PM——— Apps and App Stores Ecosystem  By Bill Scott VP-Marketing GetJar

11:15AM to 11:45AM———How to achieve millions of downloads? By Umesh Kulkarni Co-founder of Eterno(Newshunt)

12:00 PM to 12:30PM———TBD

12:30PM to 01:00 PM——–App Demo Time

01:00PM onwards————Lunch & Networking

It is free, Registration is Must! Register here!

Date & Time: Saturday, 28th May 2011 from 09:30AM to 01:00PM

Venue: