Despite there being over 900,000 apps in the Appstore and 700,000 in Google Play – suggesting the chances of individual success for the next flashlight app are rapidly diminishing – the global mobile app market is still growing incredibly strongly with Gartner predicting it set to triple from $24.5 billion in 2013 to $74 billion in 2016. The Financial Times estimates Apple alone has paid out over $10 billion to app developers since launching the Appstore (while also noting that the launch of iOS7 is set to “shake up” that economy).
In this special Mobile Monday Sydney AppEconomy event, we’ll be focusing on the growth potential of the global mobile app market – showcasing a couple of startups who are tackling the challenge of how to make apps successful in completely different ways.
Nic Wright, co-founder of AppInstruct, will argue that the proliferation of cloud based mobile support services mean that minimum viable products remain within reach of the most bootstrapped founder – enabling market validation and fundraising.
Nic will talk about what motivated him to develop a Course teaching people how to create an app, the start-up lessons he’s learned along the way and why you’ll want to send the next person who pitches an app idea to you, in their direction!
Patrick Visser, co-founder of The AppVillage – an app incubator and publisher for crowd sourced ideas – will also share their start-up story so far, from original idea to now and learnings on the way, and how their “3.8 apps” currently in the Appstore are doing and their plans for tackling the Android market next.
If time and audience permits, we’ll get together a solid panel for Q&A too.
Bring a Friend !
Promises to be a fascinating night of insights – as well as a great way to meet people in the industry – so bring someone who you think would benefit, or just come along and debate whether $78 billion is still ‘just a flash in the pan’.
Nic Wright – Prior to building his own business, Nic worked for over ten years as a corporate and debt lawyer, in London, the Caribbean and Sydney, advising on many headline-making deals, including Westpac’s merger with St George Bank (Australia’s largest M&A transaction) in 2008.
Patrick Visser – a Senior digital creative with 12 years agency and publisher experience in web and mobile (Fairfax, nineMSN, Clemenger, TribalDDB, Pfizer, etc.). Over the span of his career Patrick has worked as designer, art director, creative director, strategist and consultant. He is a self proclaimed generalist, equally fascinated by creating engaging user experience and the technology driving it. Excited by the mobile space and the fast expanding and game changing opportunities he teamed up with serial entrepreneur Steve Fanale to create the AppVillage, an app incubator and publisher for crowd sourced ideas.
Join us at The City Hotel (Corner of King & Kent Streets in Sydney.
Doors open at 6:30pm for 7pm start. Register via Eventbrite.
PLUS Free Drinks !
Sponsored by the 2013 Australian Mobile Awards. Visit the awards site to check out the entries, vote for your favourites, and submit your own app for consideration. Note: deadline for entries has been extended to Sunday September 1st.