GAMES People Play: An Industry Briefing
In a time when the print medium has begun shrinking and www is no longer just a desktop domain, all eyes are on the mobile platform as the beacon of accessibility and user engagement. This holds so true in the games arena where well known video/ console game titles are seeing a re-birth in smaller portable devices known as smart phones and tablets.
To give us an overview on how the games industry is evolving with the mobile revolution is Andrew Banzas, Electronic Arts’ Head Of Mobile Sales for Australia & New Zealand. Andrew will discuss how essential it is for major video game companies to have a mobile play for games.
TRANSFORMERS: More than meets the eye
Feel like being Optimus Prime for a couple of hours? Want to play a part in defending Mother Earth? A year after launch, the Transformers Augmented Reality (AR) app continues to bring to life the never-ending battle between the Autobots and the Decepticons.
To give us a demo of this Transformers AR game app is Scott O’Brien, CMO and Co-Founder of Explore Engage. Not only this but at the end of the evening, Scott will also demo a pair of AR “smart” glassess that will revolutionise how mobile games will be played – and viewed – in the not so distant future (within this galaxy, of course).