The Business Value of Joy: High-Tech Anthropology® and User Experience Design at Menlo Innovations
Welcome to Joy! For those in the software industry, there is only one tangible, satisfying, and profitable definition of joy: software that is widely adopted and enjoyably used by the people for whom it was intended.
The software industry misses this mark almost every time. The cost of the failure to thrill end users is steep: Products that never see the light of day, are installed but never get used, or are used every day but hated by everyone who touches them. Most product design failures are “fixed” with user manuals, help text and training classes … or the ultimate disgrace … a “Dummies Book”. The question this discussion will explore: Is it possible to systematically achieve the joy of widespread adoption by users thrilled with the results? Yes, but in order to do so, you have to change everything about the way software is designed and developed. Welcome to Menlo Innovations. Welcome to Joy!
Join us at Menlo Innovation’s downtown headquarters, just around the corner from our regular meeting spot, as Rich Sheridan, Menlo’s president and founder, takes us through their High-Tech Anthropology® practice, in what is sure to make an impact on how you approach your mobile strategy and development efforts.
Please note: This meeting will be held at Menlo Innovations, which is just around the corner from our normal meeting place.