Nokia to acquire Enpocket — MobileMonday Global: Industry News

^{Building a global mobile advertising leader} Nokia to acquire Enpocket

17 Sep 2007 at 11:51 GMT Timo Poropudas

Nokia and Enpocket today announced that they have entered into a definitive agreement for Nokia to acquire http:// www.enpocket.com.

Enpocket is a global leader in mobile advertising; providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world.

By acquiring Enpocket, Nokia will accelerate the scaling of its mobile advertising business, leveraging Enpocket's platform and strong partnerships with advertisers, publishers and operators. In addition to key assets, through this transaction Nokia is gaining a team with strong expertise in global mobile advertising across disciplines.

Last March Nokia announced Nokia Ad Service and Nokia Advertising Connector services. It said it would start selling advertising space also itself.

Nokia has also announced its intention to be a leading company in consumer Internet services.

“We believe that mobile advertising will be an important element in monetizing those services for our customers and partners. Enpocket's mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market," said Tero Ojanperä, Chief Technology Officer, Nokia.

"This acquisition is a game changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop."

Enpocket is a privately owned company, established in 2001 and headquartered in Boston, Massachusetts, USA. It is owned by BlueRun Ventures (formerly Nokia Venture Partners), GrandBanks Capital, Dolphin Equity Partners, Brú Venture Capital.