Building a global mobile advertising leader Nokia to acquire Enpocket
Nokia and Enpocket today announced that they have entered into a definitive agreement for Nokia to acquire http:// www.enpocket.com.
Enpocket is a global leader in mobile advertising; providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world.
By acquiring Enpocket, Nokia will accelerate the scaling of its mobile advertising business, leveraging Enpocket's platform and strong partnerships with advertisers, publishers and operators. In addition to key assets, through this transaction Nokia is gaining a team with strong expertise in global mobile advertising across disciplines.
Last March Nokia announced Nokia Ad Service and Nokia Advertising Connector services. It said it would start selling advertising space also itself.
Nokia has also announced its intention to be a leading company in consumer Internet services.
“We believe that mobile advertising will be an important element in monetizing those services for our customers and partners. Enpocket's mature leading edge platform and people expertise are a strong fit with Nokia existing capabilities in the mobile advertising market," said Tero Ojanperä, Chief Technology Officer, Nokia.
"This acquisition is a game changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop."
Enpocket is a privately owned company, established in 2001 and headquartered in Boston, Massachusetts, USA. It is owned by BlueRun Ventures (formerly Nokia Venture Partners), GrandBanks Capital, Dolphin Equity Partners, Brú Venture Capital.
Related News
- Nokia Venture Partners announces 18 investments in 2004 (19 Dec 2004)
- Enpocket acquires Mobicus (27 Jan 2004)
No comments
Industry News
- iPhone is now the #1 mobile advertising device worldwide 20 Nov 2008
- Investors believe in Blyk 19 Nov 2008
- Smartphones users are more satisfied 16 Nov 2008
- Nokia takes on Blackberry 16 Nov 2008
- Android to visit Momo meeting in Seattle 16 Nov 2008
- Snom 820 VoIP phone features USB port 16 Nov 2008
- Calypso Wireless sues T-Mobile USA for patent Infringement 16 Nov 2008
- Blyk to watch over customers with Aito 16 Nov 2008
- The Father of SMS receives The Economist award 15 Nov 2008
- Recession hits Nokia 15 Nov 2008
Chapters
- Adelaide
- Amsterdam
- Andalucia
- Atlanta
- Austin
- Bangalore
- Bangkok
- Barcelona
- Beijing
- Belfast
- Berlin
- Bogota
- Boston
- Brussels
- Buenos Aires
- Caracas
- Chennai
- Chicago
- Copenhagen
- Dallas
- Dublin
- Dusseldorf
- Frankfurt
- Geneva
- Hamburg
- Helsinki
- Hong Kong
- Hungary
- Hyderabad
- Istanbul
- Jakarta
- Kuala Lumpur
- Lithuania
- London
- Los Angeles
- Madrid
- Melbourne
- Milan
- Monaco
- Montreal
- Moscow
- Mumbai
- Munich
- New Delhi
- New York
- Norway
- Paris
- Philadelphia
- Poland
- Rome
- Seattle
- Seoul
- Shanghai
- Silicon Valley
- Singapore
- St. Petersburg
- Upcoming
- Croatia
Maintained by MobileMonday Oy. Privacy Policy, Copyright and Terms of Use