Brick and mortar retail is struggling with online. High inner-city rents are driving costs, while increasing popularity of couch surfing via online mail-order puts pressure on sales. Many traditional retailers will disappear as soon as online is getting stronger.
Retailers need to develop cross-channel strategies combining the best of online and high-street. Has mobile the chance to become the missing link between high-street shopping and couch consumption? Probably yes. But we see, that limited know-how, organizational silos, as well as lack of technical infrastructure are impeding the path of traditional retailers to mobile innovation.
What to do? How could we apply mobile channels to engage high-street shoppers?
On Mobile Monday Hamburg’s session of March 18th, Axel Hoehnke, Jens Otto Lange and Jens Nitzschke will provide some answers.
- Axel Hoehnke opens the discussion with best practises from other MoMo chapters, how traditional retail leverages mobile to build one-to-one relationships to customers.
- Jens Otto Lange explains, how Design Thinking and Service Design are helping companies to develop engaging cross-channel solutions.
- And Jens Nitzschke shares insights into the technical pitfalls, and how retailers could support business by a mobile infrastructure serving customer needs.
Time to find out how mobile is closing the gap between the high street and online retailing. To learn more, sign up now to meet us on March 18th, 18:30 at Business Club Hamburg. See you there
Axel Hoehnke, Jens Otto Lange, Jens Nitzschke
Thanks to the support of sponsors, the participation is free.
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