MoMo Ann Arbor – Aug. 6th – Localized Mobile Strategy
Posted on: July 12, 2012 – Filed under: Ann Arbor
Mobile Monday Ann Arbor
Presentation Description:
Keith Bourne of Arbormoon Software, Elaina Farnsworth of Mobile Comply, and Brian McCormick of FlockTAG are teaming up to talk about how mobile can be used strategically to make a difference across your entire organization, with a focus on how it can help local businesses.
Featured App:
PillPouch – Matt Sitek of PillPouch will present his app that acts as an aid for people taking multiple medications.
Featured Presenters:
Keith Bourne – Keith is Senior Mobile Strategist at Arbormoon Software, Inc. With his mobile experiences dating back to the 90’s, Keith is one of the most experienced mobile strategy professionals in the field. Keith speaks often and has been published through articles, papers, and interviews on many mobile strategy related topics. Keith has worked on numerous mobile projects providing strategy across a wide variety of industries and in a wide variety of areas (marketing, operations, supply chain management, etc). Among his many roles, he serves as the mobile strategy advisor for the CIO office for the State of Michigan. Keith is a founding board member of the Mobile Technology Association of Michigan (MTAM) and co-founder of multiple network groups, including the Michigan chapter of Mobile Monday, which has grown to over 1,500 members and 4 chapters across the state of Michigan.
Elaina Farnsworth – Elaina Farnsworth is CEO and Founder of Mobile Comply. She is passionate about showing professionals how to leverage the power of Mobile and teaching them how to reach their audiences through proper strategic planning. Elaina passionately believes that consumers and professionals with a mobile phone accessing, sharing, and utilizing mobile products, services, and information is the real key to transforming global economy. She is a speaker and thought leader in the Mobile Industry and works together with companies and organizations to teach best practices and mobile principles in order to launch effective mobile solutions.
Ms. Farnsworth recently launched a curriculum series “Demystifying Mobile” as an easy-to-understand guide to help businesses and organizations get started in mobile. She uses these concepts to help professionals create a new opportunity and establish a new connection in the industries of insurance, automotive and healthcare.
Brian McCormick – Brian will present FlockTAG, a customer growth engine for small businesses which uses the foundation of a universal loyalty platform to deliver automated, customized and effective deals for consumers. FlockTAG is a great example of how local businesses can tap mobile in new and innovative ways that are having a dramatic impact on their bottom lines.