We are partnering with the Google Developer Group Ann Arbor Android to bring you the popular Google I/O conference right here in Ann Arbor via live stream.

Please note that this special event will be at a different venue than our regular Mobile Monday meetings! But it is just down the street and around the corner, so not that far away.

Come hang out with other Android developers and watch the live stream of Google I/O Android events. We’ll start with the keynote on Wednesday at noon, and switch to various Android sessions throughout the remainder of the conference.

Where there are conflicts, we’ll probably focus more on non game sessions, but we’re open to some input depending on who shows up. Feel free to pop in and out. We’ll have some tables setup, and you can just hang out with your laptop.

Also a good chance to learn more about the local Android group and to network and meet some of the other local Android community.

In March we covered In-App Purchase on Android. In May, Samir Tout of EMU will cover it on the iOS side.

Presentation Overview:

In early 2011, Samir released an educational app (iLearn Languages) that teaches people the alphabets of multiple languages, along with examples, games, & quizzes. In Mid-2012, Samir released an indie shoot’em up game, called Galactic Ninja. Then, in late 2012, he started working on a Lite version of that game using In-App Purchases (IAP). Samir will demo Galactic Ninja Lite, which he’s about to release as well as parts of iLearn Languages, which he plans to roll out with IAP by mid-summer. He will go through the key concepts that he utilized in his app and will point out some of the lessons-learned and pitfalls that he faced so to spread the benefit to the larger community.

Presenter Bio:
Samir is an associate professor in the Information Assurance program at Eastern Michigan University. He has close to 20 years of experience in the areas of software architecture, design, & development. He’s been an Apple developer since the end of 2007 and has published several apps on the App Store (Galactic Ninja, iLearn Languages, and I am Here C?). He also recently founded the Ann Arbor Raspberry Pi meetup group, which focuses on advanced projects using this credit-card sized computer. Samir also has several publications in various conferences/journals, is an avid researcher, and is a certified SANS GIAC-GREM (Reverse Engineering Malware).

Microsoft has made significant contributions to mobile over the past couple decades. In the most recent year though, their mobile efforts have taken on a whole new life with a number of innovative initiatives focused specifically on the mobile market. The impact of these efforts could be far reaching given their longtime strong position in the business and consumer software markets. We’ll hear from their Principal Developer Evangelist, Jennifer Marsman, about all of their efforts in mobile and how developers from all platforms can take advantage.

Presenter:

Jennifer Marsman – Jennifer Marsman is a Principal Developer Evangelist in Microsoft’s Developer and Platform Evangelism group, where she educates developers on Microsoft’s new technologies. In this role, Jennifer is a frequent speaker at software development conferences across the United States. In 2009, Jennifer was chosen as “Techie whose innovation will have the biggest impact” by X-OLOGY for her work with GiveCamps, a weekend-long event where developers code for charity.

She has also received many honors from Microsoft, including the Central Region Top Contributor Award, Heartland District Top Contributor Award, DPE Community Evangelist Award, CPE Champion Award, MSUS Diversity & Inclusion Award, and Gold Club. Prior to becoming a Developer Evangelist, Jennifer was a software developer in Microsoft’s Natural Interactive Services division. In this role, she earned two patents for her work in search and data mining algorithms.

Jennifer has also held positions with Ford Motor Company, National Instruments, and Soar Technology. Jennifer holds a Bachelor’s Degree in Computer Engineering and Master’s Degree in Computer Science and Engineering from the University of Michigan in Ann Arbor. Her graduate work specialized in artificial intelligence and computational theory.

Interested in launching and monetizing an Android app or have an existing mobile app that you would like to monetize? Join us to learn more about In-app purchasing and monetizing your Android app.

Discover what In-app purchasing is, advantages and disadvantages, types of in-app purchases, and a high level description of how to implement it. There will also be discussions about placing advertisements in your Android app with Ad Mob.

The presenter will be Tim Burnham creator of Setlist Helper for Android and the companion website www.setlisthelper.com. There will be a demonstration of Setlist Helper for Android and the strategies used to monetize the app with In-app purchases and advertising.

There will also be discussions about Android development strategies to get beyond the “Hello world” app. This will provide a high level overview of Android development areas to focus your attention on.

Featured App:

Happy Hour – Tom Crawford, a former speaker at Mobile Monday Ann Arbor and many other venues, will present his new app, Happy Hour. This fun, easy-to-use app helps people find a great deal on their favorite drink at a nearby establishment. Finding and comparing happy hours can be difficult. Trying to find one that is going on now, near you, with your favorite drink is nearly impossible. Happy Hour solves that problem.

About the Presenters:

Tim Burnham is the creator of Setlist Helper for Android and www.setlisthelper.com. His interest for Android development was sparked when he wanted a simpler way to arrange songs and lyrics for live performance and practices. He is also a developer at Symantec where he works for the Enterprise Mobile Engineering team. Tim has over 13 years of commercial software development experience.

Tom Crawford – Tom Crawford is the owner, principal, and head cook of Moveable Bytes, a leading Ann Arbor-based mobile app developer. Moveable Bytes has designed and developed such popular apps as VizChef, OnStage Now!, LeaseCrunch, TechSmith FastTrack, and Return2Play. Moveable Bytes also just released Happy Hour, an app that helps you find the best deal on your favorite drink, close to you, right now.

Tom has also taught mobile app design and development at Michigan State University and through Develop Detroit. Before starting the current business, he was CEO of VizThink, an organization dedicated to the creation of a sustainable, global community of people who use any form of the visual arts for learning and communication.With an extensive background in technology, 2012 was Tom’s 25th year as a professional programmer. However, in 2000, his career began to diverge from enterprise systems design and implementation into corporate education, simulation, and gaming.

He spent 6 years at Root Learning starting the e-Learning team. Root’s strong use of art and metaphor introduced him to the power of visualization for learning and communication. He has developed extensive theories on interactivity, engagement, visualization, user interface and user experience design. In the past several years, Tom has run workshops on learning, simulations, visualization, communication, design, and development all over the world for thousands of people.

Join us as representatives for iOS and Android battle it out for platform supremacy!

No, just kidding, this will be a friendly panel discussion on the advantages, disadvantages, challenges, and other topics surrounding developing for iOS and Android.  Interested in launching a mobile app, but don’t know which platform to start on?  Just want to know the major differences between the two platforms?  Are you familiar with one platform, but not the other?  Have any other development related questions about one or both of the platforms?  These and many other questions will be answered at the next Mobile Monday Ann Arbor.. please Register Here.

Our panel consists of some very seasoned veterans for their respective platforms, so all questions are welcome and encouraged.  The discussion is not just for developers, so if you are not a developer and just want to learn more about the major mobile platforms, come on out!

Moderator

Priya Rojagopal -  Priya Rajagopal is a principal software engineer at Barracuda Networks where she is working on mobile development projects. She  moonlights as an independent iOS mobile app developer and mentor , building mobile apps and mentoring other developers in her spare time. She has a couple of apps out in the App Store. Prior to mobile development. Priya has over a decade of experience researching and building software in a wide range of areas including IPTV, Social TV, targeted advertising, network management and security and has co-invented 21 U.S patents. You can check out her ramblings at www.priyaontech.com.

iOS

Dave Koziol – Dave has been building native mobile apps since long before it was fashionable. He’s built commercial apps for Palm, Windows Mobile, Symbian, iOS, BlackBerry and Android. He is President of Arbormoon Software, Inc., a company which specializes in helping build mobile solutions for their clients.  He also runs CocoaHeads Ann Arbor, and the Google Developer Group Android of Ann Arbor, and encourages everyone interested in iOS and Android development to attend the appropriate group.

Eric Shapiro – Eric is the President of Relium Corporation, an award-winning custom software development company specializing in iPhone, iPad, and Macintosh software. Since 1987 Relium has produced software and developer training materials for many companies including Apple, Weather Underground, Diagnostic Instruments, GoKnow, The Ann Arbor Hands-On Museum, Irwin Magnetics, Mark/Space, MediaStation, Philips, Scholastic, and Widevine (now Google). Relium’s developers have an average of more than 20 years of software development experience. More than 2 million copies of Relium’s iOS applications have been downloaded from Apple’s App Store.

Eric has Computer and Electrical engineering degrees from the University of Michigan and is past President of MacTechnics, then a 700 member Macintosh users group here in Ann Arbor. He is perhaps best known as the author of “The Grouch”, a silly old MacOS system extension, and “VideoBeep”, for which he won MacHack’s “Best Hack” award in 1991.

Android

Dan McNeil – Dan is the Lead Android Developer for Arbormoon Software, Inc.  His passion for Android began when he tried to install Android Beta on a Treo 650 only to find it needed more RAM to be fun, and has not stopped since.

Scott Weber - Scott is a Senior Software Engineer at Mobiata where he has been primarily focused on Android after a short stint with BlackBerry development.  He is currently leading the Android development team for the Mobiata-branded apps FlightTrack and FlightBoard.

Mike Horning and Jason Tracey of the Wireless Zone and 2020 Communications will bring Android devices to play with and provide an overview of how to get the most of the Android platform as a business user.

PLEASE NOTE: This is not a development presentation, this is for anyone that has an Android device and would like to understand how to utilize it better.

Presentation Description:

With the way the cellular industry has evolved in the last few years just about everything you could want to do with your mobile device has become possible. We are not just talking about making phone calls or sending text messages anymore. The questions most ask are “Just what is possible?” “How can I utilize that in my business or everyday life?” And, “How do I start?” This presentation will begin to answer those questions. And, we guarantee that you will leave with at least one solution that could save you time, money, or possibly both.

Featured App: Poison Ivy

Dave Miller has an educational and professional focus on horticulture and landscape design.  I have been involved in the horticulture landscape / Design Build industry for 20 years.  The Poison Ivy app is reference tool for poison ivy, poison oak, and poison sumac.  Poison ivy is an invasive plant that can cause numerous problems, the main one being the allergic reaction that most people are susceptible to. This should be a good reference tool, for anyone with an outdoor interest (campers, hikers, gardeners, foresters, golfers).

Bios:

Between Jason and Mike, they have over 11 years experience in the wireless industry teaching both individual and business consumers the most effective methods of wireless communication. Through the Smartphone boom in the last year they have evolved with this product, while offering a full range of classes to educate consumers at store locations and teaching seminars on location at several local businesses.

The Business Value of Joy:  High-Tech Anthropology® and User Experience Design at Menlo Innovations

Welcome to Joy!  For those in the software industry, there is only one tangible, satisfying, and profitable definition of joy:  software that is widely adopted and enjoyably used by the people for whom it was intended.
The software industry misses this mark almost every time.  The cost of the failure to thrill end users is steep:  Products that never see the light of day, are installed but never get used, or are used every day but hated by everyone who touches them.  Most product design failures are “fixed” with user manuals, help text and training classes … or the ultimate disgrace … a “Dummies Book”. The question this discussion will explore: Is it possible to systematically achieve the joy of widespread adoption by users thrilled with the results? Yes, but in order to do so, you have to change everything about the way software is designed and developed.  Welcome to Menlo Innovations.  Welcome to Joy!

Join us at Menlo Innovation’s downtown headquarters, just around the corner from our regular meeting spot, as Rich Sheridan, Menlo’s president and founder, takes us through their High-Tech Anthropology® practice, in what is sure to make an impact on how you approach your mobile strategy and development efforts.

Please note: This meeting will be held at Menlo Innovations, which is just around the corner from our normal meeting place.

Mobile Monday Ann Arbor

Presentation Description:

Keith Bourne of Arbormoon Software, Elaina Farnsworth of Mobile Comply, and Brian McCormick of FlockTAG are teaming up to talk about how mobile can be used strategically to make a difference across your entire organization, with a focus on how it can help local businesses.

Featured App:

PillPouch - Matt Sitek of PillPouch will present his app that acts as an aid for people taking multiple medications.

Featured Presenters:

Keith Bourne -  Keith is Senior Mobile Strategist at Arbormoon Software, Inc. With his mobile experiences dating back to the 90’s, Keith is one of the most experienced mobile strategy professionals in the field. Keith speaks often and has been published through articles, papers, and interviews on many mobile strategy related topics. Keith has worked on numerous mobile projects providing strategy across a wide variety of industries and in a wide variety of areas (marketing, operations, supply chain management, etc).  Among his many roles, he serves as the mobile strategy advisor for the CIO office for the State of Michigan.  Keith is a founding board member of the Mobile Technology Association of Michigan (MTAM) and co-founder of multiple network groups, including the Michigan chapter of Mobile Monday, which has grown to over 1,500 members and 4 chapters across the state of Michigan.

Elaina Farnsworth - Elaina Farnsworth is CEO and Founder of Mobile Comply.  She is passionate about showing professionals how to leverage the power of Mobile and teaching them how to reach their audiences through proper strategic planning. Elaina passionately believes that consumers and professionals with a mobile phone accessing, sharing, and utilizing mobile products, services, and information is the real key to transforming global economy.  She is a speaker and thought leader in the Mobile Industry and works together with companies and organizations to teach best practices and mobile principles in order to launch effective mobile solutions.

Ms. Farnsworth recently launched a curriculum series “Demystifying Mobile” as an easy-to-understand guide to help businesses and organizations get started in mobile. She uses these concepts to help professionals create a new opportunity and establish a new connection in the industries of insurance, automotive and healthcare.

Brian McCormick - Brian will present FlockTAG, a customer growth engine for small businesses which uses the foundation of a universal loyalty platform to deliver automated, customized and effective deals for consumers.  FlockTAG is a great example of how local businesses can tap mobile in new and innovative ways that are having a dramatic impact on their bottom lines.

Featured App Presentation : Fetchnotes
Presenters: Mike Marsh , Alex Horak and others from the FetchNotes team.

Fetchnotes is a simple, easy to use, and available everywhere note-taking application that aims to solve two growing problems - first, how to handle all of the information we encounter everyday, and second, what to do with all of that stuff once it's down.  Receiving rave reviews in TechCrunch,The Next Web, Lifehacker, Fetchnotes has grown its user base to over 15,000 since its April 13 launch. The mobile version of the app is available on both the iOS and Android platforms.

Main Presentation : Titanium For App Development
Presenters: Laurie Kirchmeier

Titanium is an element often used with iron and other elements to produce some of the strongest and lightest alloys in the world. It is ALSO the name of Appcelerator's cross-platform development environment that holds the promise of one-code base across multiple platforms. Laurie Kirchmeier will provide an overview of the technology and answer questions on how to best utilize it in your development efforts.

Ann Arbor, MI 48104 - USA
Monday, June 4 at 7:00 PM
Details: http://www.meetup.com/MoMoa2/events/53095222/

Featured App: Flipfrog Anthony Montalbano will present Flipfrog, a web app that synchronizes with your Google Calendar, Eventbrite, Meetup, and Facebook accounts to simplify your life scattered across many services.  Unique to flipfrog is the forever scrolling timeline of your calendars.  Even though flipfrog is purely a webapp, we have a strong emphasis on mobile devices and touch screens.

Anthony’s Bio: Anthony leads the API development for flipfrog.  His past spans from the development of Dominos.com to organizing WordCamp Detroit, a weekend event around WordPress.  Anthony is a strong advocate of open source, responsive web design, and web apps.

Featured Presenter: Scott Lorenz, Westwind iPhone App Publicity

Scott Lorenz, president of Westwind iPhone App Publicity, will provide a presentation on how to get started with marketing and PR to help generate more interest in your apps. Topics covered include:

• Creating a “catchy name” for your app
• Why the app’s ICON is very important
• Determining the audience for your app
• Discussing the goals for the app
• Pricing the app properly
• Describing the app concisely and convincingly in the first few lines in App Store.
• Do you need a Web site for the app?
• Writing a press release announcing the app
• Getting those first ten reviews
• Getting the tech community to write about the app
• Getting Mac and iPhone reviewers to download and use your app
• Getting video and print reviews posted on numerous sites on the Internet
• Using YouTube to promote the app
• Expanding the market of users beyond an immediate niche so that national consumer media features the app
• Obtaining TV and radio coverage
• Was Alex Baldwin’s airliner rampage really just a promotion for the “Words with Friends” app and the public offering of Zynga?
• Exposing the app to the U.S. national media
• Using wire services for national promotion
• Using social media such as Twitter and Facebook to promote your apps
• Creating a Pay Per Click (PPC) campaign on Google, Bing, Yahoo! and more…
• Resources to consult regularly i.e. iPhone App Magazine, Google Alerts

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous iPhone App developers, authors, doctors, lawyers, inventors and entrepreneurs.